We run a fixed set of real customer-style questions — things like "best plumber in Tucson" or "who does emergency HVAC near me" — against multiple AI providers, and we record whether your business shows up in the answer, which competitors show up instead, and which sources get cited.
That's it. We're not measuring a hidden "AI rank" or a secret score the engines keep on you — those don't exist. We're measuring what the engines actually say when someone asks about your category, run consistently over time so you can see whether it's changing.
The useful number isn't any single result. It's the trend: are you appearing more often, in more engines, against your real competitors, month over month?