VizyReport GEO Lab
Everything you need to know about AI visibility
AI engines like ChatGPT, Gemini, Claude, and Perplexity now recommend businesses to millions of people. The GEO Lab is your complete guide to understanding how they decide who to name — and how to become one of them.
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The foundations
What Is GEO (Generative Engine Optimization)?
GEO — Generative Engine Optimization explained: what it is, how it differs from SEO, and why it matters right now.
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How to Get Your Business Seen on AI
The complete guide to the four factors that decide whether AI engines recommend your business.
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How to Show Up in ChatGPT
Exactly how ChatGPT decides which businesses to name — and how to become one of them.
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How We Measure
Our methodology
How VizyReport measures AI visibility
How we run queries across ChatGPT, Gemini, Claude, and Perplexity — and how we calculate the AI Visibility Score.
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From the Blog
Latest articles
Why Your SEO Strategy Makes You Invisible to AI
You optimized for Google's algorithm. ChatGPT uses a completely different one. The gap between ranking well and being recommended is wider than you think — and it's not about doing more of what worked.
Why Your Etsy Store Is Invisible to ChatGPT (And What Actually Fixes It)
Your Etsy shop has reviews, sales history, and real customers. ChatGPT has never heard of it. The reason isn't what you think — and the fix is simpler than optimizing for Google ever was.
What AI Actually Reads When It Recommends Your Competitor
The shift I keep circling back to is this: AI search engines don't work the way Google trained us to think they do. For twenty years, visibility meant getting
What AI Reads Before It Recommends Someone Instead of You
I was sitting with a client last month, looking at why ChatGPT kept recommending their competitors. Their website was polished. Their SEO was solid. They
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