VizyReport GEO Lab
Everything you need to know about AI visibility
AI engines like ChatGPT, Gemini, Claude, and Perplexity now recommend businesses to millions of people. The GEO Lab is your complete guide to understanding how they decide who to name — and how to become one of them.
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The foundations
What Is GEO (Generative Engine Optimization)?
GEO — Generative Engine Optimization explained: what it is, how it differs from SEO, and why it matters right now.
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How to Get Your Business Seen on AI
The complete guide to the four factors that decide whether AI engines recommend your business.
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How to Show Up in ChatGPT
Exactly how ChatGPT decides which businesses to name — and how to become one of them.
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How We Measure
Our methodology
How VizyReport measures AI visibility
How we run queries across ChatGPT, Gemini, Claude, and Perplexity — and how we calculate the AI Visibility Score.
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From the Blog
Latest articles
Why Most Business Websites Are Completely Invisible to AI Search Engines in 2026
AI search engines like ChatGPT and Perplexity use completely different signals than Google. Here is what makes a business invisible — and the three things you can fix this week.
Perplexity AI Doesn't Recommend Businesses Like Google Does—Here's Why That Matters
Perplexity pulls local recommendations from review sites and knowledge bases, not search rankings. If you're not mentioned on the right third-party platforms, you're invisible to AI search—and that's a completely different problem than SEO.
Stop Checking AI Search Rankings Like Google Search. Here's What Actually Matters.
You're tracking the wrong metrics. AI search visibility isn't about daily ranking fluctuations—it's about whether your content is getting selected by AI models at all. Here's how to measure what actually predicts business impact.
Your Etsy Store Needs a 'Shop Story' to Show Up in AI Recommendations
AI tools like ChatGPT and Perplexity don't browse Etsy listings — they read text. If your shop doesn't tell a clear, specific story in plain language, it's invisible to every AI recommendation engine on the internet.
See how visible your business is right now
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