Mostly no — and this is one where a lot of tools will tell you yes. A large 2026 experiment tracking pages that added schema found essentially no lift in AI citations from the markup itself. Google has said outright there's no special schema requirement for its AI features.
Schema is still worth having. It helps search engines and directories understand and categorize your business, and it supports some traditional search features. It's good hygiene. It's just not the lever that gets an AI to recommend you — and we're not going to sell it to you as one.
What actually moves the needle is more boring and more real: accurate, consistent facts about your business everywhere online, and other credible sites corroborating them.